Marketing/Business Development Assistant

My client is currently looking to recruit an experienced Marketing/Business Development Assistant to join their Blackburn based office. The successful Marketing/Business Development Assistant with be assisting in the smooth running of the practice marketing department by providing a range of support services within the general office function.

 

Previous Marketing/Business Development experience is essential with experience in a law firm preferable

 

Commercially focused with an eye for detail and a passion for generating new business through online channels and marketing a business to its full potential.

 

Ideal candidate will have knowledge of the following:-

• Marketing, including online marketing, digital and social media marketing
• Web marketing strategy
• Market and competitor analysis
• Online sales and web development plan (including selection and management of agency)
• Client liaison – conversion of new business
• Delivering a high quality user experience and customer journey
• Securing significant traffic/new business through strong search engine exposure
• Delivering an effective online marketing mix, making full use of: SEO, PPC, Social Networking & PR, mobile, analytics, review portals to name a few
• Offline marketing, increasing brand awareness locally through PR (LEP) and display advertising
• Agency selection
• Implementation  of internal processes
• SEO friendly copywriting
• Training Staff including Project Mangers on CMS for website admin
• Working with Data Analysts to monitor channel effectiveness and track revenues
• Managing lead gen for broadband, lines and calls, mobile, AVG, energy and more
• Managing lead processing and order fulfilment.       
• Delivering a commercially driven website specifically for generating new business.
• Creating business opportunities for cross selling
• Working with project management teams on propositions and on site usability to increase margins and web revenue.