Assistant Head of Marketing - Arabic Speaking - Abu Dhabi
Assistant Head of Marketing - Arabic Speaking - Abu Dhabi - Job Description
My client is a leading market player in the Consumer Bank business in the Middle East and due to its ambitious growth plans and the desire to increase its market share, is now looking to recruit a segment manager.
You will lead Product and Channel Strategy to enhance the effectiveness of customer relationships across different value clusters.
Identifying business-specific and segment specific customer sub-segments to maximize profitability and recommending business ideas based on competitive positioning is a main focus.
You will also be involved in driving the banking strategy and ensuring the segment strategy is in line with this also.
You will have a demonstrable track record in marketing, product management, analytics and business decisioning or strategy related position. Knowledge of the U.A.E market is an advantage. Strong communication and interpersonal skills are key to this role.
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