CRM MANAGER
CRM MANAGER - Job Description
A key evolving role at a successful international law firm. A CRM role which acts as a “bridge” between the marketing/business development function and the wider business in terms of its use of technology and client/business information. A role with an increasing strategic and educational edge.
The person in this role will help the firm’s thinking, ongoing development and implementation of their client relationship management approach and how the firm’s investment in their CRM systems can be fully harnessed so that visible and sustainable benefits are delivered to the firm.
A suitable candidate will have a number of the following:
Self starter - Outstanding influencing skills and proven motivational skills - Creative / open to new ideas - Analytical and strategic thinker - Diplomatic - Excellent leader - Enthusiastic, resilient and motivational - Outstanding communicator – written and verbal - Multi-tasker with pragmatic approach - High level project management skills - Graduate or equivalent business qualification. 2:1 or better with language skills a plus.
What is vital is that a candidate has experience of using client information to move business strategy forward, with hands-on CRM (ideally InterAction) management experience and use of B2B data.
Key tasks include
1) To achieve an in depth understanding of the structure of the firm and its decision making bodies, through which agreement for future plans may be sought.
2) To gain a comprehensive knowledge and clear understanding of how the marketing piece of the firms business management system (InterAction) fits into the firm’s overall use of the system.
3) To implement and develop the existing CRM plan of action.
4) To ensure the ongoing development of the CRM system (in terms of information content and functionality) reflects the needs of the firm’s client relationship management, marketing and business development objectives and our clients’ needs - approaching such development and enhancements with an open eye for innovative approaches and timely solutions that will improve the firm’s client services.
5) To continue the firm-wide communications and education program around effective client and contact information co-ordination and to support and encourage the ongoing development of a common approach across the firm towards developing and managing client relationships.
6) To raise the level of awareness and understanding of client information amongst partners and directors and to ensure that it is recognised as one of the firm’s core assets.
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Alternatively, please apply for this position using the details below.For further information or to apply for this position, please contact:
First Counsel
Queen's House
8-9 Queen Street
London
EC4N 1SP
Tel: 020 7332 6332
Fax: 020 7332 6333
Email your CV by clicking on the following link: hbsz/kpoftAgjstu.dpvotfm/dp/vl
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