Marketing & Business Development Executive

This is a role appropriate for a Marketing Executive with two to three years marketing experience wishing to work alongside an ambitious and experienced team. The roles has scope for involvement in a range of marketing and business development activities
Job Purpose:

The role will report to the Marketing & Business Development Director and work closely with the M&BD team to
· Implement the Firm-wide and Group Marketing Plans
· Ensure timely delivery and budgetary control of assigned activities
· Provide input and support in the development of marketing plans.


Principle Responsibilities:

Insight:
· To have an understanding of IBB’s business opportunities and demonstrate how marketing activities support these
· To have an understand of IBB’s principle markets and provide insight, ideas and opinions on how IBB can best take advantage of industry/regional/legal opportunities in these markets
· Understand IBB’s brand positioning and values, and ensure all marketing activities reflect this
· To understand IBB’s priority targets and key accounts in order to generate and manage marketing and business development campaigns that support these
· To understand competitor activity and provide recommendations as to how this may effect the success of marketing activities
· In conjunction with the M&BD team develop and implement marketing campaigns and projects

Project Management:
· To liaise directly and build relationships with stakeholders in the business for effective implementation of activities
· To build relationships with internal Business Support Group (BSG) teams and resources and ensure effective utilisation of their services to support the marketing and business development objectives
· To be the day to day contact with internal and external teams to ensure co-ordination and execution of activities such as brochure production, website and event management
· To monitor and manage the budget and process invoices for specific marketing activities
· To manage own targets on the CRM and promote its use internally
· To agree and monitor KPIs with the M&BD team for each activity within the campaign and or projects and ensure this is recorded and reported
· To regularly update the M&BD team on progress against plan

Marketing and Business Development:
· Project manage major campaigns with the support of the M&BD team, to have sole responsibility for project management of own campaigns and activities within campaigns
· Edit and manage the distribution of e-mail newsletters to clients and prospects
· Project manage the creation and production of the Firm’s internal newsletter
· Provide support for the Events Manager in the smooth implementation of client events
· Give guidance and support to fee earners on the drafting of articles, press releases and presentations, and other media
· Personally draft copy for marketing collateral in support of the team
· Collate information for and produce firm literature in line with marketing plans
· Support the administration of the IBB client survey
· Ensure materials and handouts produced adhere to the IBB Brand
· Research target companies, sectors and markets in support of business development
· Ensure that the information held on IBB website and external sites is up-to-date, accurate and consistent with the IBB Brand.


Person Specification

Attributes:
· Ambitious and motivated
· Strong team player
· The confidence to work with senior individuals internally and externally, and happy to challenge views
· Ability to manage and prioritise multiple tasks
· High level of visual accuracy, attention to detail and interest in a variety of media.
· Enthusiasm for marketing activities in general and client service in particular
· A “can do” attitude, resilience and a sense of fun

Competencies:
· Technical marketing skills
· Strong project management skills
· Communication skills

Experience required:
· Two to three years marketing experience
· Experience in the full marketing mix
· Experience at managing activities targeted toward senior business audience and private individuals
· Budget control
· Basic to good understanding of the legal profession is a prerequisite

Education:
· Degree educated – preferably in marketing
· CIM Preferred

If you would like to apply for this position, simply fill out your details here, enter your name in our reply box, attach a copy of your CV and click on the button to submit.

Alternatively, please apply for this position using the details below.
To apply or for more information please contact, in complete confidence, Rob Bushnell.

Tel:01895 207989

Capital Court
30 Windsor Street
Uxbridge
Middlesex
UB8 1AB

Email your CV by clicking on the following link: spcfsu/cvtiofmmAjccmbx/dp/vl
WHEN APPLYING FOR THIS VACANCY, PLEASE QUOTE REFERENCE NUMBER BSG-MKEX

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