Marketing Manager
- Recruiter
- Michael Page Legal
- Location
- England, West Midlands, Birmingham
- Salary
- £45000 per annum
- Posted
- 18 Aug 2017
- Closes
- 15 Sep 2017
- Ref
- 13852414/001
- Contact
- Kate Upton
- Job Title
- Marketing/Business Development
- Practice Area
- Financial Services
- Contract Type
- Permanent
- Hours
- Full Time
An exciting opportunity for a Marketing Manager to join the team of this Birmingham based General Insurance Business.
Client Details
A Birmingham based Financial Services business seeking to engage a Marketing Manager.
Description
Accountabilities include:
- Working with the insurers and colleagues to deliver compelling customer propositions
- Establishing and agreeing the sales and income contribution targets through marketing activities.
- Developing relationships with insurers and key industry bodies to maximise opportunities.
- Assessing all potential marketing channels and defining the optimal delivery plan.
- Tracking reporting and assessing performance and actively amending the plan appropriately to ensure agreed targets are met.
- Briefing and building effective relationships with all relevant internal and external suppliers to ensure the required services and support is provided in accordance with the plan
- Working with the insight team actively monitor market conditions (competitors, customers, regulatory, political etc…) to identify opportunities and threats for GI and inform the senior management team accordingly
- Leading, directing and overseeing the team and budget to implement specific activities, including:
- Marketing Communications: Direct marketing, Digital, Content marketing
- Delivery and production of materials to customers and GI teams
- Financial (budget allocation) management
- Ad-hoc requests for marketing support from GI
- Creation of activity specific plans
- Ongoing updating and management of existing promotional marketing materials
Profile
The successful candidate for the role of Marketing Manager will have a demonstable track record of working in a senior Marketing role within General Insurance and will additionally possess:
- Significant experience of developing and implementing successful propositions
- The ability to lead and manage a team
- Significant experience across all forms of marketing (mail, digital, social, outbound etc…)
Job Offer
£40,000-45,000