International Digital Manager

Location
Liverpool
Salary
Competitive + Benefits
Posted
04 Nov 2021
Closes
02 Dec 2021
Ref
1202080-1-GT-44
Contact
Gemma Taylor
Practice Area
Company / Commercial
PQE Level
10+, 2-4, 5-7, 8-10
Contract Type
Permanent
Hours
Full Time
A rare opportunity has arisen for an experienced International Digital Manager to join a leading law firm based in its Liverpool City Centre office. As an International Digital Manager, you will be required to develop digital marketing strategy to increase brand profile, visits, and visitor engagement across all online platforms/channels.

You will be required to have proven experience of project managing web development projects, solid social media expertise for use within context professional services, marketing platform and systems development and experience of integration between website (ideally Sitecore), OnePlace, Sharepoint and other marketing systems.

The firm offers competitive salary bandings, flexible working, and an excellent benefits package.

Duties
  • To establish digital scope of firm initiatives by studying strategic business drivers, discovering and validating technical requirements and parameters, obtaining input from fee earners and PSLs to recommend changes and steps forward always based on improving quality of output and target hits.
  • To work with the business to determine areas for new web/microsite/app content, aligned with the firm's strategic priorities.
  • To oversee and advise the digital team (and wider BD M&C team) with regards to website, social media, alumni, and newsletter production to include agreeing client service levels, time management, project scoping, work allocation and reviews.
  • To recommend new functionality for the website, project managing the implementation and communication of such developments.
  • To actively review our digital estate and recommend how these can be improved in terms of usability, readability, and design.
  • To advise teams on strategies for increasing reach, including natural and paid search, social media (including promoted) including keyword research, PPC and social media.
  • To engage the firm on best practice social media behaviour and expectations. Providing tools or detailed guidance to facilitate engagement.
  • To liaise on an international level to ensure support all jurisdictions are using all digital platforms and social channels to their full potential.
  • To measure online performance against agreed KPIs, producing monthly insight and reports around digital statistics.
  • Line management of three UK-based Digital Executive.