Marketing Systems Analyst

England, Merseyside, Liverpool
20 Jan 2022
17 Feb 2022
Jon Shepherd
Practice Area
PQE Level
Contract Type
Full Time

The Team

The role of the Business Development, Marketing and Communications team is to drive profitable revenue growth, strengthen strategic relationships, and protect the reputation of the firm through the delivery of 'best in class' analysis, advice and execution.

Our work is built around the R's - revenue, relationships and reputation, and our ambition is to deliver value through:

A focus on profitable revenue growth and market leadership, primarily in our core sectors (Technology, Life Sciences, Private Wealth and Real Estate), and through the practices which drive them (Corporate, Disputes, and IP).Development of strategic client and intermediary relationships to deliver revenue growth and enhance our profile with key decision makers and influences.Facilitating the development of an engaged and proud alumni community, with a view to supporting their role brand ambassadors, identifying new revenue streams and building key relationships.Improvement of our win rate using technology and data, effective targeting of decision makers, and the sharpening of the sales skills of our people.The management of our reputation through relevant and engaging insight and commentary into our chosen markets.The support of a collaborative BD, Marketing and Communications team, which deeply understands markets and clients, and executes the strategy efficiently and effectively.To develop digital marketing strategy to increase brand profile, visits and visitor engagement across all online platforms/channels.To establish digital scope of firm initiatives by studying strategic business drivers; discovering and validating technical requirements and parameters; obtaining input from fee earners and PSLs to recommend changes and steps forward always based on improving quality of output and target hits.To work with the business to determine areas for new web/microsite/app content, aligned with the firm's strategic priorities.To oversee and advise the digital team (and wider BD M&C team) with regards to website, social media, alumni and newsletter production to include agreeing client service levels, time management, project scoping, work allocation and reviews.To recommend new functionality for the website, project managing the implementation and communication of such developments.To actively review our digital estate and recommend how these can be improved in terms of usability, readability and design.To advise teams on strategies for increasing reach, including natural and paid search, social media (including promoted) including keyword research, PPC and social media.To engage the firm on best practice social media behavior and expectations. Providing tools or detailed guidance to facilitate engagement.To liaise on an international level to ensure support all jurisdictions are using all digital platforms and social channels to their full potential.To measure online performance against agreed KPIs; producing monthly insight and reports around digital statistics.Line management of three UK-based Digital Executives.

Knowledge, skills and experience

Proven experience of project managing web development projectsSolid social media expertise for use within context professional servicesMarketing platform and systems developmentExperience of integration between website (ideally Sitecore), OnePlace, sharepoint and other marketing systemsStrong digital content editing skillsExcellent written and oral communication skills

A competitive salary and a generous benefits package is on offer.